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The secret of successful email marketing copy is “just one thing”

Curly from City Slickers, you enigmatic old wrangler. You made such an intimidating first impression, yet such wisdom lay within. You knew how to deliver a baby calf. How to protect a lady from drunken...

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Let’s slap this blog awake with a copywriting project roundup

Six whole months without posting! Yep, I’m a disgrace. It’s a shame too, because I actually had a few readers. But then things got busy with work. And like millions of others before it, this blog was...

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I’m blogging about email marketing over at Mailrelay.com

Have you heard of Mailrelay? To be honest, when they first got in touch with me about writing for their blog, I hadn’t. But I’ve since learned they’re a leading developer of email marketing tools, with...

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